By understanding and utilising various concepts and techniques it is possible to make vast improvements not only to each individual's day-to-day performance and happiness at work but to the company brand and functionality as a whole.

Understand how and why the mind thinks, says and does. Understand that every person views the world in a different way and that every person's thought process and reaction to a particular situation can differ greatly.

Businesses invest a lot of time and money in their staff - salaries, travel, accommodation, training etc. Therefore, it is important to achieve maximum output from them.

By understanding each member of your team properly, by sitting down and speaking with them regularly and by ensuring they are happy and motivated at work is crucial to achieving this.

But how often does this happen? Not often enough.

This can be for many reasons and very often senior management and business owners simply don't have the time. I am yet to meet an unhappy or frustrated employee who remains motivated at their work place.

Each employee thinks differently and operates differently - I would say it's fairly important to stay on top of this.

To have someone with the knowledge and expertise available for you and your team to access as and when suits each individual, will only benefit your business and its results.